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SHAWN VALLERA
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Jacob's Ghost Campaign

Jim Beam Jacob's Ghost White Whiskey is the first clear whiskey in the Jim Beam portfolio, It has all the mix-ability as vodka...with a lot more character. The team at PROOF developed this campaign to show the versatility of the liquid, and show its place in the world of cocktail culture. 

CREDIT: Craig Neidermaier (Creative Director), Phil St Aubin (Copy) Scott Pitts (Photographer)

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Print and Digital Art Direction
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