Close your eyes. What brand comes to mind when you think of the #1 selling party cup? Did you think of Hefty? Didn’t think so. But it’s true, and Hefty came to the team at Walton Isaacson to help them spread the word. We needed to create something that stopped people in their tracks and gave them a reason to think differently of Hefty. So we put on one of the most outrageously fun stunts you will ever witness.
We placed a Hefty Party Cup in the middle of a busy Chicago Park, and waited for some brave soul to pick it up. When they did, they were bombarded by one of the weirdest, wackiest parties ever. This party was chock full of things like sumo wrestlers, a full drum line band, giant over-sized hamster balls, a way-too-muscular body builder who benches nothing but Hefty Party cups, oh…and a guy dressed as a lobster…’cus why not?
With the help of Onion Labs, we changed 6 unaware Chicago park go-ers into the ultimate Hefty Party Starters, and their lives were never the same again.
CREDIT: Matt Weiner (Creative Director), Tim Rocklage (Art), Krystle Smothers (Copy), Onion Labs (Production)
